What Spotify did: Since 2017, Spotify has shared year-end data with their users, compiling their most-listened to songs, albums and artists in a personalized “Spotify Wrapped” summary. Social media marketing campaigns are a great way to promote your brand, engage your target audience, and, ultimately, boost sales. Specifically. It can be limited to a single network, or take place across multiple social media platforms. In fact, the red hues of the Kansas City Chiefs and the San Francisco 49ers were just one point apart in the Pantone color index. Still, shared values provide an effective way to spark connection – and succeed in marketing. They created a simple, clear campaign hashtag. In summary, here are five key takeaways to help you create great social media campaigns: Have we missed any great viral social media campaigns? For 2019, they went bigger, with a summary of the past decade (2010-2019) showing how users’ listening habits and preferences had evolved. Check out this list of top 25 business social media fails in 2020. More than a handful of the brand’s pithy tweets go viral, such as this gem from the 2017 eclipse: A unique brand voice is an essential component of all viral social media campaigns. We’re seeing more and more individuals embrace online jobs in so…, Starting a business can be hard. asking your followers to tag you in images they share featuring your products. The catch? In this example, Apple created the hashtag #shotoniphone to promote the social media campaign on Instagram. Oberlo uses cookies to provide necessary site functionality and improve your experience. Here are the key ingredients: 1. Share this article ... Dove inspires women to want to look like the best version of themselves – because looking and feeling your best makes you feel happier. and people don’t want to be social with corporations. That means sharing content that could spark controversy, thrust your brand into the spotlight, or draw critical attention. It was published through gas station TVs alone. After discovering that 70 percent of women don’t feel represented in media and advertising, Dove partnered with Girlgaze, Getty Images, and women everywhere to create a photo library to shatter beauty stereotypes. Why it worked: Digiorno took advantage of National Pizza Month, when they knew customers on Twitter would be tweeting (and thinking) about pizza. When running a social media campaign, it’s always important to offer participants something of value as well. In addition to organic engagement, DiGiorno used promoted tweets and promoted trends to draw attention to their campaign. What’s more, videos are a consumers’ favorite type of content to see from brands on social media. Evaluate your competitor’s strategies and look to see what’s missing. Social media marketing campaigns are planned strategically, targeted towards a particular audience, and have measurable outcomes. They represent the organizations and communications teams behind the best communications campaigns, projects, initiatives and content … Also, many brands have yet to venture into TikTok, despite the fact that the platform is now the sixth biggest social network (and growing). The premise was simple: An old cat imparting advice to a new kitten. Dove’s 0% Aluminum formula in Cucumber & Green Tea The ergonomic, rounded-corner, stainless-steel case is compact, at 2 7/8 in. TikTok users were urged to record their own version with the campaign hashtag, as Proctor & Gamble donated to Feeding America for each of the first 3 million videos. The Case. The more important factor is fit: finding an influencer who aligns with your brand values and audience. Currently the hashtag has 16 billion views and growing. Make sure you consider your audience on each social network when developing your messaging. It created a bridge between sports fans and design aficionados, with accessible posts that anyone could enjoy. Also, don’t limit yourself when looking for a timely opportunity to launch a campaign! Make an emotional connection. Get your audience to create user generated content. Dove’s latest social media campaign is called Project #ShowUS. Coming up with the best brand name that resonates with your audience, has a great back…. No one would have ever put “Pantone” and “football” in the same sentence before, but that unexpected angle was exactly why it worked! However, very few brands create original, niche audio content for channels like Spotify. After doing research, the company has found that 70% of women still don’t feel represented by everyday images in the media, so Dove runs a campaign that encourages females to break beauty stereotypes … A post shared by Tourism Kelowna (@tourismkelowna), Did you know that BC is home to close to 25% of the world’s temperate rainforest? Ads based on user-generated content receive four times higher click-through rates and a 50 percent drop in cost-per-click compared to average ads. So, if you’re wondering how to create killer social media campaigns, we’ve got you covered. Video by @tbains #exploreBClater #stayhome #stayathome #stayhomesavelives #plankthespread #stopthespread pic.twitter.com/AvaUU82rrW, — Destination BC (@HelloBC) April 14, 2020. What you can learn: Sometimes, you have to roll with the punches and find a way to adapt to challenging circumstances. Olive asked, and beer is on its way! 4. Truly successful social media campaigns are creative and unique. Messaging must be powerful and engaging, and work must be strategically crafted and executed. 1. Specifically, they want companies to lead on issues of diversity and community. They’re focused. The development of social media started off with simple platforms. Why it worked: This campaign used one of the most traditional advertising methods, a TV spot, to build a buzz on social media. Trans rights are human rights! Since then, it’s created a storm of interest and has taken on many different forms, eventually evolving into a corporate mission. Think outside the box and you might just stumble across a brilliant idea. Encouraging women to be fierce and fearless with their fashion choices rather than typically ‘ladylike’, the campaign was designed to break … Every day, 3.5 billion people use social media. They also encouraged people to post photos of their mermaid tail cookie, which raised funds for Mermaids, using the campaign hashtag. Share your content with powerful influencers. 5. Given the nature of social media engagement today, a brand’s social media channel is about more than just followers, fans and photos. What you can learn: Timing is everything. Part of the overall project was the "Evolution" campaign. For example, here at Oberlo, we love to connect with entrepreneurs through Instagram, Facebook, YouTube, and Twitter. Today, all kinds of businesses employ user-generated content as part of their marketing strategy – from titans like Apple and Airbnb to solopreneurs. This is a powerful tactic – 77 percent of consumers buy from brands who share the same values as they do. Ready to launch your next social media campaign? Why? The grand prize winner will go to an exceptional campaign that was stunningly executed on two or more platforms. Dove’s heritage is based on moisturisation – proof not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands. Coors Light not only offered a promotion that addressed the stress and fatigue of a global epidemic, but also leveraged their latest 15 minutes of fame. Sharing campaign messages of inclusivity and respect through #WhatsYourName helped Starbucks rebuild trust and respect with their customers, and showed the world what kind of company they want to be. Each campaign has a distinct hashtag or channel, which means the companies can measure key indicators of success. Influencers can easily spread your marketing message to their followers on social media. 2. The brand promoted the playlist on its Facebook page as a “magical, internet slumberland of sounds, meditations, and bedtime stories to help you wind down and drift off.”. The irresistible nostalgia combined with the fun of personalized data made for an incredibly sharable campaign, which is why your feeds were probably dominated by #SpotifyWrapped posts in December. ... From understanding the impact of a social media campaign to understanding how people perceive a brand, you can get a lot of information using social listening. Some, like Olay or Dove, run relevant marketing campaigns that encourage people to submit their entries to be a part of the campaign. Dove did some research and found that 80 percent of women came across negative chatter on social media. It brings value to consumers’ network, demonstrates their great taste, and provides a bridge to connect with others through conversations about the content. Dove Expresses 'Regret' For Racially Insensitive Ad : The Two-Way The beauty brand pulled the ad for body wash from its Facebook page following a backlash from social media users. These summary snapshots were provided in shareable image formats, perfect for posting across Twitter, Facebook and Instagram. What you can learn: A smart influencer partnership can take your campaign to incredible heights. A social media campaign is an organized marketing effort to increase consumer awareness, interest, and loyalty to an organization, brand, product, or service, through social media channels. It tapped into issues that are common to a large number of women in 2020. But to be memorable , they should make you feel something when you see them. What Digiorno did: During National Pizza Month 2019 (also known as “October”), Digiorno offered free pizza to customers who tweeted #DeliveryDigiorno. Is there an under-utilized online platform in your niche? Dove's partners in the campaign included Ogilvy & Mather, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. So far, the hashtag has been used over 9,500 times on Instagram, with more posts across Twitter and Facebook too. has created a social media campaign to engage its target market through an audio playlist designed to help them sleep better. Why it worked: Users love personalized data—even if some of us (ahem) would be grateful not to know how many times we listened to Adele while crying. Let’s take a look at Dove’s ShowUs campaign. For these reasons, social media has proven to be one of the most effective channels to promote products online. Political statements and controversial views aren’t appreciated in every niche. From a single dashboard you can schedule and publish posts across networks, engage the audience, and measure results. Get expert social media advice delivered straight to your inbox. It’s hard to spin that into a destination-focused campaign, but provincial tourism authority Hello BC hit the mark with their #ExploreBCLater campaign. Each of these campaigns reflects the brand identity and values in a way that resonates with their fans. Our judges will look for creativity, innovation, sound … Platforms used: Twitter, Instagram, Facebook, YouTube & traditional advertising. They’re trackable. Even the big names sometimes mess up, and it leaves fans very upset. At this point, brands can reach out to gain permission to share the content across their channels. When it comes to engaging with your audience on social, sometimes it pays to take a risk. What you can learn: You can recycle a great campaign year over year, if you add some thoughtful updates to keep it interesting. req’d. User-generated is a powerful way to engage your target audience, harness the power of social proof, and source great content – all while using minimal resources. “Shot on iPhone” is an ongoing social media marketing campaign to promote its line of smartphones. Now that we’ve set the scene, let’s jump into five social media campaign examples and their key takeaways. Offline, she likes hefty magazines, public libraries, all-day breakfasts, and bike rides. for engaging in the campaign hashtag. Dove “Real Beauty Sketches” Campaign. According to Hubspot, 54 percent of consumers want to see more video content from a brand or business they support. In a tough situation like this, Netflix used social media to help people and connect with their audience in a more meaningful way. created an ad for 2020’s Super Bowl. You’ll be second, which is very far from first. Use powerful visuals. , consider creating a hashtag around one of your fundamental brand values or an interest that your target audience enjoys. Share your content at the right time. Ends 6/1/20. Dear Kitten has more than 31.8 million views and was shared countless times on social media. Social-media platforms clamp down on Trump. It’s an understatement to say the campaign took off. As discussed earlier, a lot of social media marketing in 2020 revolves around the coronavirus pandemic that brought the world to a standstill. ... Sign up for Campaign Bulletins. 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